You know you’re in Moscow when you look out the window of
your gracious old hotel and can see Red Square. Or the next morning, when you
round the corner in your Mercedes bus you see…through the mist…the Kremlin.
I was invited to Moscow by the Strelka Institute, a very impressive non-profit organization that organizes national and international competitions in Russia. http://www.strelka.com/?lang=en They were
retained by Sberbank, Russia’s largest bank, to organize an international
competition to prepare a master plan for a new International Financial
Centre in Moscow.
I say new since
Moscow already has a financial centre in its downtown, as illustrated in these photos.
However, for a number of reasons, the city has decided to create a major new
financial centre within what will be a new town on 1000 acres of land, about 18
km from the Kremlin. The town will accommodate 100,000 jobs and a projected population of 33,800 people.
This was followed by a tour of the property. Since it
is essentially a greenfield site with few roads, we travelled about in Hummers
and other 4-wheel vehicles.
Nearby I could see new high-rises and larger single
family houses. I was told that also nearby was another area locally known as billionaire’s
row.
The rest of the day was spent in briefings followed by a
very nice meal.
There were 83 submissions received from 22 countries and our
challenge was to narrow this down to 8 teams. Each team would be awarded
200,000 euros to fully develop a comprehensive plan for the property. From
these submissions, the jury would be required to further narrow down the list
to 3 teams in April 2014.
I am one of five international jurors. The others are from
Germany, France, UK, and Korea. In addition, there are 9 Russian jurors,
including the Chairman and CEO of the bank, the Deputy Chairman, the Chief
Architect for Moscow, and other highly qualified and influential individuals
including Vladimir Putin’s former Chief of Staff.
The room in which we assembled and the overall setup was
most impressive. The entire end wall was a giant screen upon which all the
submissions were illustrated and discussed. The deliberations were carried out
in both Russian and English with simultaneous translation and were very
informed. After a very full day, we successfully achieved our goal of selecting
8 teams.
Further details of the project, along with the other members
of the jury and the 8 successful teams can be found at www.mfc-city.com.
The day ended with a very elegant dinner in a private hotel
dining room, and of course… some vodka.
The jury will next assemble in January when we will meet
with each of the teams to discuss their work to date and try to assist them in
developing the best possible plans for the property.
As a final comment, when I was first appointed to the jury,
many of my colleagues questioned just how influential the international jurors
might be. In fact, I was astonished at just how much the other judges appeared to be interested in and
guided by our comments and input.
As the only international juror with direct real estate
development experience, I tried to emphasize the importance of selecting teams
that will not only come up with grand visions for the property, but visions
that can ultimately be implemented, rather than remain on a shelf. I know this
view was shared by many of the other judges and people involved with the project. Time will tell if we will be successful in this
regard.
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