Monday, April 1, 2013

From the North Shore News: The whole story!

While one of my friends thinks we're getting too old for April Fool's Day pranks, I still enjoy them. Surely we're never too old for a bit of humour!

That's why I decided to do something in the North Shore News, to tie in with the marketing launch for Hollyburn Mews, my current infill project. Unfortunately the NSN did not publish today so I had to do something in Sunday's edition.  While I did try to make the story quite outrageous, and finished it off with a reference to April Fool's Day, it would appear I did fool a lot of people...perhaps too many people!

Many of my friends and colleagues congratulated me on the initiative and asked to be kept apprised of its progress. One friend even offered to attend the ficticious Council Meeting I had scheduled for tonight to speak in support of my proposal. It was difficult breaking the news to him!

To anyone who might have been upset by the story, I apologize. My intention was to humour, not offend. To those of you who indicated you would like to buy a coach house in the Upper Lands, you'll probably have to wait a while!  However, there are still two for sale on Esquimalt Avenue.

So here is the page as it appeared in yesterday's North Shore News. Thanks to Courtney Harding of the NSN Advertising Department who helped shepherd the advertorial through the system. Thanks also to the Editor and Advertising Sales Manager who were good sports and prepared to go along with my prank.

Below is the full page as it appeared in the paper.  Until next year...


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