Thursday, April 19, 2012

Rotterdam Biennale: Follow the Yellow Brick Road

As part of our itinerary, we were invited to the Press Preview for the 5th Rotterdam Biennale.

The International Architecture Biennale Rotterdam (IABR) was founded in 2001 in the conviction that architecture and urbanism are of public importance. The most important task facing architecture is to contribute to the housing and living standards of billions of people. It is on that basis that the IABR is working on the city of tomorrow, also in the 5th edition: Making City.

It's too late in the day to tell you much about the event, but you can find a link here

I do, however, want to share some photos of one of the more intriguing of this year's projects. It proposes to transform a somewhat neglected portion of the city by encouraging the public to visit it. How, by constructing a bright new yellow route along back lanes and streets, and across a major roadway via a new bridge. The route even takes you into a formerly abandoned building that is now filling up with small, creative companies, and up to a new green roof.

Will it work? Time will tell, but $4 million has been committed by the City and others to the initiative and other funds are being sought. One modest but clever fundraising idea involves etching corporate names into railings along the new bridge. Here are a few photos.

Yes JV. The Dutch are somewhat mad. But there's much creativity in their madness!

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